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Weemo Blog Events Pasha Brands Aquires Baked Edibles Canada
November 04, 2019

Pasha Brands Aquires Baked Edibles Canada

Pasha Brands Ltd , Canada’s largest craft cannabis brand organization, has announced it has acquired the brand “Baked Edibles”, previously used by Canada’s longest-running commercial cannabis bakery. In its previous iteration, Baked Edibles was an iconic pre-legalization brand. They served Canadians for years and will now take place among leading edible brands in the regulated market.


Baked Edibles Canada to hand over intellectual property

Under previous ownership, from its base in Victoria, Baked Edibles supplied premium edibles, cannabis oils, capsules, and topicals to the Canadian market beginning in 2015, following the R v. Smith Supreme Court ruling, which declared the legal right to possess cannabis derivatives for medical purposes. In addition to an exceptional line of products, Baked Edibles differentiated itself from other grey market edibles brands by sourcing high quality ingredients. In the interest of public health and safety, they also provided customers with valuable product information and dosing guidelines. It was also the first cannabis bakery in Canada to receive a municipal business licence.

In obtaining the Baked Edibles brand and its associated intellectual property, Pasha will rework the brand’s product line-up. In aims to better suit Health Canada’s forthcoming amendments to the Cannabis Act. While maintaining the Baked Edibles spirit by utilizing existing recipes and using high-quality ingredients.

History in Canada

Baked Edibles began its journey in 2015. After Owen Smith, a baker for the Victoria Cannabis Buyers Club, won his case against the federal government.

The Supreme Court ruled that medical marijuana patients should not be restricted to consuming marijuana only in dried form. They must have access to oils and edibles too. As a result, the Victoria Cannabis Buyers Club’s baking team was brought over. From their basement suite kitchen into a new production facility.

“With this decision, we saw an opportunity to start transitions into a larger market, offering high-quality medicinal edibles to the masses,” says Sean. “The team began formulating new products. We wanted to push for safe and reliable products for those that depended on them most.”

Sean explains that regardless of the lack of regulation and “the nature of the black market,”. Baked Edibles committed to undertaking its own strict safety regime.

“We aimed to self regulate, by using intricate tracking systems, harsh testing regimes, and safe food handling practices to deliver quality medicinal goods,” he says.

The new system paid off. In 2016, Baked Edibles opened its doors to wholesale businesses and spread its products across Canada. They now serve more than 500 businesses from coast to coast.

Quality is key for Baked Edibles

For Baked Edibles everything comes back to quality. That’s as true for the cannabis they use as it is for every other aspect of their products.

That’s why craft is so important, it’s an opportunity to tap into the very best of BC bud to deliver an unparalleled experience to customers across Canada.

“We want to bring the very best quality product possible to our customers,” explains Sean. “Working in the legal market will allow us to access the finest quality ingredients, eso we can continue to raise the bar of what people expect from an edibles experience.”

The Future for Pasha?

Based in Vancouver, British Columbia, Pasha is a vertically integrated, prohibition-era brand house firmly rooted in BC’s craft cannabis industry, which boasts an international reputation.

With proven capabilities in cannabis cultivation, genetic research and development. As well as product processing and retail, Pasha is uniquely positioned in the new legal cannabis market through its network of hundreds of craft cannabis suppliers under the Pasha umbrella.

Pasha subsidiary, Medcann Health Products Ltd., is a Health Canada licensed cultivator and processor. With a license to sell medical cannabis products in Canada.

Pasha and BC Craft are also developing a craft cannabis campus, which is dedicated to bringing craft quality into the cannabis market in Canada. BC Craft is driven to assist craft growers in obtaining security clearance and licensing to grow as micro-cultivators. Specializing in education and compliance to bring growers into the regulated cannabis supply market.


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